Customer Experience

Core10 was approached by an early-stage startup with an aggressive deadline and limited funding to bring a partially-developed consumer-facing mobile application to market. Our client had already invested seed capital into the application, but didn’t see expected results. Core10 quickly assessed the application to determine where it stood, identifying a misaligned architecture, performance gaps and the root causes of these issues.

We catalogued the backlog and sprinted to MVP, prioritizing the functionality most necessary to acquire funding and customers. We built proprietary machine learning algorithms to solve a complex problem, previously not elegantly solved in the fintech industry. Finally, we documented the assessment, recommendation and subsequent designs for the client ensuring continuity as growth and investment occurs for their team.

We quickly became our client’s in-house development team, including providing virtual CTO expertise and presence, mobile user interface design, and native mobile development. Further, we provided strategic advisory at the C-level and assistance forming partnerships that proved critical to our client’s eventual success.

Core10 advised on and participated in user interface evaluation to further improve the end-user experience. And while we produced a product that was intuitive for customers, our client also recognized a superior experience, as evidenced by how frequently they reference our company, processes, and team.